Seth Godin: Sliced bread and other marketing delights
In a world of too many options and too little time, our obvious choice is to ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes getting our attention, bad or bizarre...
View ArticleIntroduction to Web Analytics
Those of you that know me know that I’m fully speed ahead building expertise in web marketing as a complement to my product management and product marketing mastery. I’ve read a number of books and...
View ArticlePaid inclusion, clear as mud
Everyone wants to drive traffic to their website. General consensus is that both Search Engine Optimization (SEO) and Search Engine Marketing (SEM) are useful. SEO takes months to generate meaningful...
View ArticleZumba fitness reviews website for the South Bay
Check out my latest website – I created a reviews site using wordpress. I did this as a project for a social media marketing class I’m taking. Zumba Fitness classes and instructors in the South...
View ArticleBook review – Meatball Sundae by Seth Godin
A thought-provoking discussion on how traditional mass marketing is becoming obsolete. An excellent introduction to what new media / social media marketing means, and how it enables new business...
View ArticleMaking decisions with confidence – free statistical significance tool
You know what statistical significance means…right? That’s how we figure out how many people need to take the survey for it to be quantitative. But they didn’t teach this concept in my engineering...
View ArticleHow to add a user to Google Analytics
If you have someone helping you with Google Analytics, it is very easy to add them as a user. Why add a user? 1) PRIVACY: You do not need to give them your google account password. If you do, they …...
View Article2010 B2B Content Marketing Benchmarks, Budgets and Trends
Have you ever wondered: * How many tactics B2B marketers use in their content marketing efforts? * Which tactics are most popular? * What percentage of the marketing budget do marketers spend on...
View ArticleIncreasing Revenue 101 – balance the 5 levers
If you are reading this, you are probably interested in increasing your business revenue. Who isn’t? Advertising, cold calling, networking, writing proposals, meeting with prospects…business owners...
View ArticleDecision Simplicity is the number one driver of likelihood to buy.
In a world where brands are constantly fighting for attention, many marketers are asking themselves a key question: What is the best way to impact purchase decision and brand loyalty? The answer they...
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